Just 15 years ago, vegans were a rarity and it was virtually impossible to find vegan processed foods in supermarkets (at least foods which were labeled as such). Now, the ranks of vegans are growing. Depending on which poll you go by, 0.5% to 2.5% of the US population is vegan. So, it is no surprise that big business is stepping in to profit from the growing vegetarian demographic.
In our society, meat is synonymous with protein. So, it comes as a surprise to many people to learn that many plants are loaded with protein. Vegan protein sources are often superior to meat in many ways, such as containing more fiber and less (or no) cholesterol, saturated fats, and trans fats.
For a long time, vegetarian advocates have been making the case for a meat-free diet by saying things like, “It is easy. Even 7-11 snack pies are vegan!” Yes, there are a lot of accidentally-vegan foods like Oreos and Cap’n Crunch. And with vegetarianism becoming increasingly mainstream, big brands like Kraft and General Mills have jumped on the bandwagon and began making vegetarian foods like mock meats.